Proposal

This blog contains my Proposal (alongside it's many changes)

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The advertisement is for Math Tutoring. It starts off showing two teenagers in class, being taught by a short math teacher (who looks exactly like this or this), however both the students are either bored and/or really stressed out doing math on their papers, before Rick Sanchez from the hit show Rick and Morty, aka the smartest man in the multiverse, appears from a portal behind them, then helps them solve the difficult math questions on their papers, inviting them to leave and ditch this class afterwards, following Rick into the portal into multiversal adventures. And the ending then has the short math teacher as mentioned before having a shocked face, trying to comprehend what just happened, for comedic effect of course. After that, we get the logo/icon of the math tutor icon company.

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My teacher gave me suggestions to make rick's character accurate, and to change it to EF, probably because the name is better/makes more sense.

The advertisement is for EF Tutoring. It starts off showing two teenagers in class, being taught by a short EF teacher (who looks exactly like this or this), however both the students are either bored and/or really stressed out doing English on their papers, before Rick Sanchez from the hit show Rick and Morty, aka the smartest man in the multiverse, appears from a portal behind them, then tells them that schoolwork is stupid, inviting them to leave and ditch this class afterwards, following Rick into the portal into multiversal adventures. While it seems like going through multiversal adventures is going to help them with their grades, they return to class and it shows that they got an F on their paper. Their teacher is then left distraught/shocked, trying to comprehend what just happened, for comedic effect of course. It then cuts to text saying, "Don't follow Rick Sanchez, follow EF".

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Another suggestion my teacher gave me is to make it so that it shows a regular school instead of EF since it'd be odd to show that the EF facility is where you'd fail.

The advertisement starts with two teeangers, a guy and a girl, in a room doing their homework. However, Rick Sanchez from the hit TV show Rick and Morty appears from a portal behind them, and the teenagers ask Rick to help them with their homework, but Rick is like "yeah yeah whatever but look come look at this", before inviting them to go through the portal to have some epic multiversal adventures. After it quickly cuts to them going to a regualr school, submitting their homework to a teacher, only for the teacher to stamp a large red "F" on the paper. Then it cuts to the EF building, with non-diegetic text saying "Don't follow Rick, follow EF".

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Update: I slightly changed it to fit the new update from my "My Target Audience" blog, basically just replacing EF with Math Core, the name of my product, and I also put Kumon, an existing company as well, which was also in the "My Target Audience" Blog as well. I also added a feww changes such as the non-diegetic text and purple/blue background at the end and fixing it to, once again, fit my aforementioned Target Audience blog. Also added ever so slightly more detail and text to Rick going through portals.

The advertisement starts with two teeangers, a guy and a girl, in a room doing their homework. However, Rick Sanchez from the hit TV show Rick and Morty appears from a portal behind them, and the teenagers ask Rick to help them with their homework, but Rick is like "yeah yeah whatever but look come look at this", before inviting them to go through the portal to have some epic multiversal adventures, practically ignoring and ditching their schoolwork for some fun times. After that, it quickly cuts to them going to a regualr school, submitting their homework to a teacher, only for the teacher to stamp a large red "F" on the paper. Then it cuts to some purple and/or blue background with some non-diegetic text saying, "Don't follow Rick, follow Math Core" with the kumon logo somewhere under it.

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Last Minute Update: Made a few changes to make it slightly more detailed and more "formal", and also wanted to put something in here that was in my first version of this proposal.

The advertisement is for Math Tutoring, and is targeted towards teenagers, especially ones who are struggling at school, compared to most of the time it's adults and/or parents who buy this kind of product. starts with two teenagers, a guy and a girl, in a room doing their Math homework. However, Rick Sanchez from the TV show Rick and Morty appears from a portal behind them, and the teenagers ask Rick to help them with their homework, but Rick says something along the lines of, "yeah sure whatever, but look come look at these cool dimensions", before inviting them to go through the portal to have some epic multiversal adventures, essentially ignoring and ditching their schoolwork for some fun times. After that, it show Non-diegetic text showing/emphasizing the fact that they've went on a few adventures. Then, it quickly cuts to them going to a regular school, submitting their homework to a teacher (who looks exactly like this or this), being oh-so confident about their score... only for the teacher to stamp a large red "F" on the paper. Then it cuts to some purple and/or blue background with some non-diegetic text saying, "Don't follow Rick, follow Math Core" with the Kumon logo under it.

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MINI SELF-REFLECTION: While my original proposal was fairly different from my current proposal, I gotta say I'm really proud with the clever idea I came up with by having the smartest men alive guide a bunch of normal teenagers, it really resonates with the audience a lot. Like I'm really, really, proud of how interesting and unique my (with my teacher's help admittedly) advertisement's direction went for.

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Text Analysis - A Quiet Place

     The text was an abstract from "A Quiet Place"

The Film Maker wanted to emphasize that the world is now a shell of it's former self, implying something else has taken it over, and that there are few survivors remaining, and that making any form of sound is deadly.

The big idea is that the world has become devestated, and that there is a family of survivors, however they are absolutely not allowed to make any form of sound whatsoever. This shown by many long shot scenes of empty messed up buildings and a messy town with many disordered things, with the only diegetic sound being the wind. And every few long shots there are sillouetthes of subjects, namely the family, quickly yet quietly running and exploring the empty buildings. A few of the family members are also doing things such as carefully getting drugs off a shelf and swiftly catching an object falling. The effect of the long shot scenes of empty disordered towns and buildings and the wind sound being there on the audience is that emptiness and disorderness in large urban areas are usually accsociated with a sense of unease, or that something is not right. Meanwhile, the diegetic wind sound effect adds on to this, as empty wind sounds is often affiliated with a sense of void

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MINI SELF-REFLECTION: I Didn't get to finish this, but honestly writing and practicing in trying to put the big ideas into a paragraph of words is a lot of fun and gets my Media Studies brain working, similar to how the Mini Project w/ Ata really let my mind have some of that creativity, critical thinking, + extended vocabulary.

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My Target Audience

This is where I worked on my "My Target Audience" section

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1. Product/Company Description:

• Company/Product Name: Mutty Incorporation

• Product Overview: The product is a math tutor, the main appeal is that they will help you with math

2. Target Audience Demographics:

• Age: Teenagers, probably in like secondary, leaning high school

• Gender: both

• Income Level: N/A

• Education: middle-high school

• Occupation: Any

• Geographical Location: America

3. Target Audience Psychographics:

• Interests: interest could involve Rick & Morty or any form of "Smartest Man in the universe" type of brands

• Lifestyle Choices: average modern day teenager lifestyle

• Values and Attitudes: Doesn't necessarily like school, but still commits to the responsibility of studying hard

• Opinions: doesn't matter if they like or don't like school

4. Understanding Consumer Behavior:

• Needs: A better and easier way to understand math

• Motivations: a need to get higher grades

• Pain Points: the tutor can teach math in a way that is easy and can be on the same pace as the student wants/needs

5. Competitor Analysis:

• Competitor Name: I have no enemies

• Competitor's Target Audience: I have no enemies

6. Target Audience Persona:

• Persona Name: educationally struggling teenagers

• Age: 13-18

• Gender: Both

• Occupation: High-School student

• Interests: any, more specifically if possible, Doctor Who

• Lifestyle: any

• Values and Attitudes: hard-working at studying

• Needs and Motivations: A clear way to understand Math

• Pain Points: They don't understand Math at school easily

7. Aligning Advertisement with Target Audience:

• Message: Anyone can understand Math if you try hard enough... or have the right tutor

• Visuals: Someone like Rick Sanchez who is shown to be this very smart and resourceful man in a lab suit (and lab suits could be connotations for smart people) helping them solve a very hard equation

• Tone: It can start off as these two students, a guy and a girl, having a hard yet boring class, and it just has these sleazy and uninteresting vibe to it, and we can show this with the facial expressions of them being really exhausted and stuff, only for the boring vibe to be turned up as Rick Sanchez appears from a portal and solves the equation for them, explaining it very quickly yet thoroughly, and afterwards they invite them to jump into the portal with them as it ends with them going through different places in the multiverse, as it ends on a higher note than what happened at first, Rick appearing turns the boring class vibe into an exciting vibe... Oh and yeah I wan the students' actual math teacher to be at the door, dumbfounded as to what just happened.

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UPDATE: I realize I needed to make the company be from a real life company, not a fictional one, and I needed to give the product a name of its own + a few changes/fixes to this.

1. Product/Company Description:

• Company/Product Name: Kumon is the company, Math Core is the product name

• Product Overview: The product is a math tutor, the main appeal is that they will help you with math

2. Target Audience Demographics:

• Age: Teenagers, probably in like secondary, leaning high school

• Gender: both

• Income Level: N/A

• Education: middle-high school

• Occupation: Any

• Geographical Location: America

3. Target Audience Psychographics:

• Interests: interest could involve Rick & Morty or any form of "Smartest Man in the universe" type of brands

• Lifestyle Choices: average modern day teenager lifestyle

• Values and Attitudes: Doesn't necessarily like school, but still commits to the responsibility of studying hard

• Opinions: doesn't matter if they like or don't like school

4. Understanding Consumer Behavior:

• Needs: A better and easier way to understand math

• Motivations: a need to get higher grades

• Pain Points: the tutor can teach math in a way that is easy and can be on the same pace as the student wants/needs

5. Competitor Analysis:

• Competitor Name: N/A

• Competitor's Target Audience: N/A

6. Target Audience Persona:

• Persona Name: educationally struggling teenagers

• Age: 13-18

• Gender: Both

• Occupation: High-School student

• Interests: any, more specifically if possible, Rick and Morty

• Lifestyle: Decent hardworker for school, particularly for Math

• Values and Attitudes: hard-working at studying

• Needs and Motivations: A clear way to understand Math

• Pain Points: They don't understand Math at school easily

7. Aligning Advertisement with Target Audience:

• Message: Anyone can understand Math if you try hard enough... or have the right tutor

• Visuals: Someone like Rick Sanchez who is shown to be this very smart and resourceful man in a lab suit (and lab suits could be connotations for smart people) making them ditch their work for cool adventures, which adds a sense of irony, yet also relates to most teenagers as most teens deep down want to do that.

• Tone: It can start off as these two students, a guy and a girl, having a hard yet boring class, and it just has these sleazy and uninteresting vibe to it, and we can show this with the facial expressions of them being really exhausted and stuff, only for the boring vibe to be turned up as Rick Sanchez appears from a portal and solves the equation for them, explaining it very quickly yet thoroughly, and afterwards they invite them to jump into the portal with them as it ends with them going through different places in the multiverse, as it ends on a higher note than what happened at first, Rick appearing turns the boring class vibe into an exciting vibe... Oh and yeah I wan the students' actual math teacher to be at the door, dumbfounded as to what just happened.

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MINI SELF-REFLECTION: Not as much as to say here compares to other reflections, since my target audience/demographic is prety simple, educationally struggling teenagers, especially in math. Perhaps I should've put more care into this, but I think what I have is good enough.

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Camera angles and movement

 Here is a video I, and a friend, made experimenting with different camera angles + movement 

- A close up shot of my feet as I walk through the canteen, the effect is to show me just exploring the school in a peaceful manner

- An extreme long shot of me staring at the flag, the effect is to show the vast yet quiet field I'm in, to show the truly quiet personality of the subject

- A low angle shot of my legs going up the stairs, the low angle shot is to show that I'm going up the stairs

- A shoulder shot + a high angle shot used when I'm checking the time on my watch, used to dynamically show that... I am checking my watch

- All the camera movements are static, mainly to show the very inert & slow vibe the video is trying to make

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MINI SELF-REFLECTION: The video me and my friend Ata made was kinda cool. Frankly I didn't like the lonely and melancholy vibe that Ata tried to encapsulate with the video, since.... I, to an extent, kinda relate to that and is a little sensitive about it, but ehhh its fiiine, it at the very least lead to a very interesting direction with the camera shorts, mostly static camera movements, and choices of non-diegetic music. I also like the looping effect he gave for the video. We also subconciously got used to understanding camera angles and camera movements and the meanings they give to the audience, via practicing using them in said video.

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Research

 This blogpost includes the researches I did for Project SB

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 Title of the Advertisement: Moneysupermarket "That's How I Roll"

 Brand/Product: Insurance...?

 Duration: 1 minute
 Brief Overview/Summary: It's about insurance

1. Target Audience: It's for middle-aged middle-class men, probably in their 30s - 40s, their interests involve going out to scoial events and wanting to have higher standards of living

2. Message and Purpose: The message is that, anyone with the insurance can be as cool and outgoing with a higher standard of living, matching the style of cool black people

3. Meaning and Interpretation: It uses a average white man trying to be as cool as the black people, since black culture is considered cool compared to your boring average generic white culture. This idea is also extended by having rap music in the background, most likely sand by black rappers, and the inclusion of Snoop Dog, one of the most famous black american rappers, really to signify how cool the black people are, and the fact this average white man riding some form of invisible car, only for it to be twisted into his imagination at the end really shows his admiration and dream for becoming as cool as these black people with higher standards of living. It also shows him going to parties and being with woman, really showing the personal benefits you could have with said insurance.

4. Effectiveness: It does seem to have a entertaining and somewhat unique outlook for an advertisement, and the humor is pretty entertaining, and the fact that it uses Snoop Dogg is also a good example of celebrity endorsement.

5. Personal Response: Coming from a sixteen year old who has little to no experince with insurance, it was pretty funny and entertaining. Despite not being into the brand, the humor is decently clever and I do somewhat resonate with it a little.

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 Title of the Advertisement: Cadburry Dairy Milk Drumming Gorilla Advert

 Brand/Product: Cadburry Chocolate Bar

 Duration: A minute and thirty seconds
 Brief Overview/Summary: its a gorrila playing drums, which eventally leads to a brief showing of cadburry chocolate

1. Target Audience: Teenagers and possibly young adults, both genders though it may appeal to males a lil' more. Interests could be any, but to be more specfic maybe those who LOVE sweets and such, and those who love gorrilas, and those who playing drums, but given the... random nature of this advertisement, its probably aiming to be intriguing to all kinds of people to all kinds of backgrounds.

2. Message and Purpose: ...Yeah, it's difficult to find a message and purpose when the entire video has next to nothing relating to chocolate. But if I had to write one... I'd say what the video is trying to do is to get the audience's attention by making something so intriguing that the audience just... kinda fixate their attention towards that gorilla, and it also gives the director of the advertisement a chance/prompt to advertise the chocolate brand.

3. Meaning and Interpretation: .........The gorilla, as I said, is meant to be very intriguing and such, but given the randomness of it, it's hard to come up with a specific meaning and interpretation.

4. Effectiveness: As I mentioned already, the fact that it's so random yet intruiging for the audience which eventually leads to the choco advertisement is very clever and effective, as not only is the video itself, as I said, captures the audience's attention, it also cleverly uses the end of the video as leeway towards the choco bar, which is how people buy the chocolate bar, its very memorable.

5. Personal Response: YEAH THIS VIDEO IS PEAK

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 Title of the Advertisement: Barbie So In Style

 Brand/Product: Barbie Doll 

 Duration: thirty seconds
 Brief Overview/Summary: its an advertisement about girls playing with barbie dolls and combing them and styling them however they like

1. Target Audience: young girls, probably like around ten give or take, and they seem to have a heavy emphesis on their race being colored and such. Interests probably involve toys or dolls or something.

2. Message and Purpose: The whole "Barbie is so in style" schtick, is supposed to show,

3. Meaning and Interpretation: It shows the barbie toys being able to change into different styles, showing that there is lots of variety you can have w/ the toys, and also the fact that the girls are having fun and dancing really emphsizes the entertainment that could be had with the toys.

4. Effectiveness: It does things pretty well, it uses colorful... colors that most girls would like, uses music girls would like, utilizes actors who are of similar age and intended audience in general.

5. Personal Response: IT SUCKS ITS CRINGE I HATE IT but not because I am racist or anything like that. I just hate it.

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Title of the Advertisement: Donut

Brand/Product: Donut Brand

Duration: Thirty Seconds

Brief Overview/Summary: It's about a company who could expand a small donut brand into a full on donut restaurant with it's own building.

1. Target Audience: Employed young adults who are into donuts and starting their own food business, perhaps. Gender, while seemingly leaning towards female, it could possibly reach out to males as well but the advertisement is leaning towards females.

2. Message and Purpose: The message is that the company is helping you as hard as they can to get whatever spot you need for your own donut operation.

3. Meaning and Interpretation: The visual and verbal elements it uses is showing the older lady/employer working hard and discussing with higher authroities of the law, and searching for facilities for their clients, showing their clients the facility plans, and ending it off with the employer meeting their clients in the opened restaurant is pretty neat.

4. Effectiveness: It does persuade the watcher into thinking how useful the employing company is.

5. Personal Response: It's neat. I think it's simple and clean, even if I think there could be a bit more to add before ending it off.

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 Title of the Advertisement: Starbucks: It Starts With You

 Brand/Product: Starbucks

 Duration: fifty-eight seconds
 Brief Overview/Summary: its starbucks

1. Target Audience: Adults, any ethnicity, any interests, any social/cultural background

2. Message and Purpose: It shows how great and extensive Starbucks can be

3. Meaning and Interpretation: In the beggining, it was flashing between different people of different ethnicities, showing that anyone can get starbucks, then it shows one of the employees, using col editing, do some crazy stuff just to make a beverage, flexing the amount of satisfying effort it takes to make a single drink, then it shows someone just going out, having fun, while having their starbucks drink and even ordering one while riding a skateboard, showing you can have fun with starbucks drinks and even order it from afar, and it shows what could possibly hint towards as a night party/hangout at starbucks, showing how fun of a hangout place starbucks can be.

4. Effectiveness: It's use of great editing and interesting angle shots and music makes this advertisement very effective in selling it's brand and such.

5. Personal Response: It's cool, it's fun, the editing is creative.

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MINI SELF-REFLECTION: For as lengthy as this was and for as much effort as I put into it, I guess it did somewhat teach me on how to analyze Media Content through the lens of a more Active viewer that analyzes media in more. Also I'm surprised I was able to write up an analysis for the Starbucks ad I found, given how heavly dynamic it was.

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Brief

This is our project brief and what we are generally supposed to do with our project

Weekly Progress

This is my weekly progress on Media Studies in general since Week 2

Week 2 - introduction to camera angles 

Week 3 - introduction to camera movements

Week 4 - We learnt more about mis-en-scene, practiced Media Studies-styled writing, started our Story Board project slowly but surely with our Target Audience thing. We also practiced a little with scenes and trying to write it.

Week 5 - basically we learned about sound and diegetic, non-diegetic, and trans-diegetic sound, score, soundtrack, maybe the way it can affect the audience in mise-en-scene way?

Week 6 - We learned a little more about sound, then we cut into a new subtopic, that being edits and cuts and the meaning they give/how they work with the audience and such, then on Friday I finished my proposal and started my practice storyboard.

Week 7 - We reviewed Camera Angles/Movements and practiced writing a paragraph involving camera angles/movements, mise-en-scene, sound, edit and the meanings they give by watching a scene from "Agent Carter" and writing the paragraph about it. Then we did a test about Camera Angles and Camera Movements. I continued my Final Storyboard since I had already finished my practice storyboard the week before, but only completed one slide.

Week 8 - On Monday, I started my self-reflection... or at least, I was suppoed to, I haven't actually even made a presentation yet. The standards for the last grade for the presentation is pretty high, but I hope mine will be... good enough despite being comparably lower in quality compared to say, Nayana from Grade Twelve who was very good, long, and detailed. Then on Thursday and Friday I continued my Final storyboard, especially on Friday thugh since I wasn't fully paying attention on Thursday, but I'm proud I got progress on Friday.

Week 9 - On Monday, we continued are project and I put a little more work into it, but on Thursday we had a regular lesson, about passive and active media consumption, and the four types of passive consumption; hypodermic needle, two-step flow, desensitisation/compassion fatigue, and social learning. and today I tried to do question three on my self-reflection.

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