Research

 This blogpost includes the researches I did for Project SB

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 Title of the Advertisement: Moneysupermarket "That's How I Roll"

 Brand/Product: Insurance...?

 Duration: 1 minute
 Brief Overview/Summary: It's about insurance

1. Target Audience: It's for middle-aged middle-class men, probably in their 30s - 40s, their interests involve going out to scoial events and wanting to have higher standards of living

2. Message and Purpose: The message is that, anyone with the insurance can be as cool and outgoing with a higher standard of living, matching the style of cool black people

3. Meaning and Interpretation: It uses a average white man trying to be as cool as the black people, since black culture is considered cool compared to your boring average generic white culture. This idea is also extended by having rap music in the background, most likely sand by black rappers, and the inclusion of Snoop Dog, one of the most famous black american rappers, really to signify how cool the black people are, and the fact this average white man riding some form of invisible car, only for it to be twisted into his imagination at the end really shows his admiration and dream for becoming as cool as these black people with higher standards of living. It also shows him going to parties and being with woman, really showing the personal benefits you could have with said insurance.

4. Effectiveness: It does seem to have a entertaining and somewhat unique outlook for an advertisement, and the humor is pretty entertaining, and the fact that it uses Snoop Dogg is also a good example of celebrity endorsement.

5. Personal Response: Coming from a sixteen year old who has little to no experince with insurance, it was pretty funny and entertaining. Despite not being into the brand, the humor is decently clever and I do somewhat resonate with it a little.

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 Title of the Advertisement: Cadburry Dairy Milk Drumming Gorilla Advert

 Brand/Product: Cadburry Chocolate Bar

 Duration: A minute and thirty seconds
 Brief Overview/Summary: its a gorrila playing drums, which eventally leads to a brief showing of cadburry chocolate

1. Target Audience: Teenagers and possibly young adults, both genders though it may appeal to males a lil' more. Interests could be any, but to be more specfic maybe those who LOVE sweets and such, and those who love gorrilas, and those who playing drums, but given the... random nature of this advertisement, its probably aiming to be intriguing to all kinds of people to all kinds of backgrounds.

2. Message and Purpose: ...Yeah, it's difficult to find a message and purpose when the entire video has next to nothing relating to chocolate. But if I had to write one... I'd say what the video is trying to do is to get the audience's attention by making something so intriguing that the audience just... kinda fixate their attention towards that gorilla, and it also gives the director of the advertisement a chance/prompt to advertise the chocolate brand.

3. Meaning and Interpretation: .........The gorilla, as I said, is meant to be very intriguing and such, but given the randomness of it, it's hard to come up with a specific meaning and interpretation.

4. Effectiveness: As I mentioned already, the fact that it's so random yet intruiging for the audience which eventually leads to the choco advertisement is very clever and effective, as not only is the video itself, as I said, captures the audience's attention, it also cleverly uses the end of the video as leeway towards the choco bar, which is how people buy the chocolate bar, its very memorable.

5. Personal Response: YEAH THIS VIDEO IS PEAK

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 Title of the Advertisement: Barbie So In Style

 Brand/Product: Barbie Doll 

 Duration: thirty seconds
 Brief Overview/Summary: its an advertisement about girls playing with barbie dolls and combing them and styling them however they like

1. Target Audience: young girls, probably like around ten give or take, and they seem to have a heavy emphesis on their race being colored and such. Interests probably involve toys or dolls or something.

2. Message and Purpose: The whole "Barbie is so in style" schtick, is supposed to show,

3. Meaning and Interpretation: It shows the barbie toys being able to change into different styles, showing that there is lots of variety you can have w/ the toys, and also the fact that the girls are having fun and dancing really emphsizes the entertainment that could be had with the toys.

4. Effectiveness: It does things pretty well, it uses colorful... colors that most girls would like, uses music girls would like, utilizes actors who are of similar age and intended audience in general.

5. Personal Response: IT SUCKS ITS CRINGE I HATE IT but not because I am racist or anything like that. I just hate it.

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Title of the Advertisement: Donut

Brand/Product: Donut Brand

Duration: Thirty Seconds

Brief Overview/Summary: It's about a company who could expand a small donut brand into a full on donut restaurant with it's own building.

1. Target Audience: Employed young adults who are into donuts and starting their own food business, perhaps. Gender, while seemingly leaning towards female, it could possibly reach out to males as well but the advertisement is leaning towards females.

2. Message and Purpose: The message is that the company is helping you as hard as they can to get whatever spot you need for your own donut operation.

3. Meaning and Interpretation: The visual and verbal elements it uses is showing the older lady/employer working hard and discussing with higher authroities of the law, and searching for facilities for their clients, showing their clients the facility plans, and ending it off with the employer meeting their clients in the opened restaurant is pretty neat.

4. Effectiveness: It does persuade the watcher into thinking how useful the employing company is.

5. Personal Response: It's neat. I think it's simple and clean, even if I think there could be a bit more to add before ending it off.

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 Title of the Advertisement: Starbucks: It Starts With You

 Brand/Product: Starbucks

 Duration: fifty-eight seconds
 Brief Overview/Summary: its starbucks

1. Target Audience: Adults, any ethnicity, any interests, any social/cultural background

2. Message and Purpose: It shows how great and extensive Starbucks can be

3. Meaning and Interpretation: In the beggining, it was flashing between different people of different ethnicities, showing that anyone can get starbucks, then it shows one of the employees, using col editing, do some crazy stuff just to make a beverage, flexing the amount of satisfying effort it takes to make a single drink, then it shows someone just going out, having fun, while having their starbucks drink and even ordering one while riding a skateboard, showing you can have fun with starbucks drinks and even order it from afar, and it shows what could possibly hint towards as a night party/hangout at starbucks, showing how fun of a hangout place starbucks can be.

4. Effectiveness: It's use of great editing and interesting angle shots and music makes this advertisement very effective in selling it's brand and such.

5. Personal Response: It's cool, it's fun, the editing is creative.

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MINI SELF-REFLECTION: For as lengthy as this was and for as much effort as I put into it, I guess it did somewhat teach me on how to analyze Media Content through the lens of a more Active viewer that analyzes media in more. Also I'm surprised I was able to write up an analysis for the Starbucks ad I found, given how heavly dynamic it was.

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