This is my industry research where I look into a music video's production company and research into it.
Production Company:
Big Hit (under HYBE cooperation)
Small description:
Big Hit is known for managing the Korean band 'BTS', which includes their songs and music albums
Big Hit (under HYBE cooperation)
Small description:
Big Hit is known for managing the Korean band 'BTS', which includes their songs and music albums
Genre:
KPop, Pop
Other content they produce:
Aside from MVs, they have had albums, documentaries, variety of other types of shows, and online content related to BTS and content under HYBE. Example songs they have helped/made BTS produce include 'Life Goes On', 'ON', and 'Butter'.
KPop, Pop
Other content they produce:
Aside from MVs, they have had albums, documentaries, variety of other types of shows, and online content related to BTS and content under HYBE. Example songs they have helped/made BTS produce include 'Life Goes On', 'ON', and 'Butter'.
Typical audience:
Global k-pop fans who are of various age groups, usually teens and young adults.
Psychographics:
Fans who are enthusiastic about music, pop culture, social justice, and the various positive messages that BTS share and represent.
Global k-pop fans who are of various age groups, usually teens and young adults.
Psychographics:
Fans who are enthusiastic about music, pop culture, social justice, and the various positive messages that BTS share and represent.
Company size and age:
Founded in 2005, thus making it around 13-14 years old as of now. It is now the largest leading company in the K-Pop industry, with plenty of employees, under multiple subsidiaries.
Founded in 2005, thus making it around 13-14 years old as of now. It is now the largest leading company in the K-Pop industry, with plenty of employees, under multiple subsidiaries.
Most successful product:
Their most successful products involve their albums 'Map of the Soul: 7' and 'BE', and also hit singles such as 'Dynamite' and 'Butter', all/most of which are from BTS themselves, as expected.
Their most successful products involve their albums 'Map of the Soul: 7' and 'BE', and also hit singles such as 'Dynamite' and 'Butter', all/most of which are from BTS themselves, as expected.
Resource:
https://en.wikipedia.org/wiki/Permission_to_Dance
https://en.wikipedia.org/wiki/Permission_to_Dance
Self-Reflection: This was... extremely tedious. Having to find a music video, analyze and search up it's information was a very small yet tedious part of the project. But at the very least, this is useful for comparing the qualities of what our Music Video needs. We can DEFINETLY use this in the future to help make changes to our music video to reach out desired vision, so maybe the tedious research will be worth it.
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