This is where I worked on my "My Target Audience" section
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1. Product/Company Description:
Company/Product Name: Mutty Incorporation
Product Overview: The product is a math tutor, the main appeal is that they will help you with math
2. Target Audience Demographics:
Age: Teenagers, probably in like secondary, leaning high school
Gender: both
Income Level: N/A
Education: middle-high school
Occupation: Any
Geographical Location: America
3. Target Audience Psychographics:
Interests: interest could involve Rick & Morty or any form of "Smartest Man in the universe" type of brands
Lifestyle Choices: average modern day teenager lifestyle
Values and Attitudes: Doesn't necessarily like school, but still commits to the responsibility of studying hard
Opinions: doesn't matter if they like or don't like school
4. Understanding Consumer Behavior:
Needs: A better and easier way to understand math
Motivations: a need to get higher grades
Pain Points: the tutor can teach math in a way that is easy and can be on the same pace as the student wants/needs
5. Competitor Analysis:
Competitor Name: I have no enemies
Competitor's Target Audience: I have no enemies
6. Target Audience Persona:
Persona Name: educationally struggling teenagers
Age: 13-18
Gender: Both
Occupation: High-School student
Interests: any, more specifically if possible, Doctor Who
Lifestyle: any
Values and Attitudes: hard-working at studying
Needs and Motivations: A clear way to understand Math
Pain Points: They don't understand Math at school easily
7. Aligning Advertisement with Target Audience:
Message: Anyone can understand Math if you try hard enough... or have the right tutor
Visuals: Someone like Rick Sanchez who is shown to be this very smart and resourceful man in a lab suit (and lab suits could be connotations for smart people) helping them solve a very hard equation
Tone: It can start off as these two students, a guy and a girl, having a hard yet boring class, and it just has these sleazy and uninteresting vibe to it, and we can show this with the facial expressions of them being really exhausted and stuff, only for the boring vibe to be turned up as Rick Sanchez appears from a portal and solves the equation for them, explaining it very quickly yet thoroughly, and afterwards they invite them to jump into the portal with them as it ends with them going through different places in the multiverse, as it ends on a higher note than what happened at first, Rick appearing turns the boring class vibe into an exciting vibe... Oh and yeah I wan the students' actual math teacher to be at the door, dumbfounded as to what just happened.
1. Product/Company Description:
Company/Product Name: Kumon is the company, Math Core is the product name
Product Overview: The product is a math tutor, the main appeal is that they will help you with math
2. Target Audience Demographics:
Age: Teenagers, probably in like secondary, leaning high school
Gender: both
Income Level: N/A
Education: middle-high school
Occupation: Any
Geographical Location: America
3. Target Audience Psychographics:
Interests: interest could involve Rick & Morty or any form of "Smartest Man in the universe" type of brands
Lifestyle Choices: average modern day teenager lifestyle
Values and Attitudes: Doesn't necessarily like school, but still commits to the responsibility of studying hard
Opinions: doesn't matter if they like or don't like school
4. Understanding Consumer Behavior:
Needs: A better and easier way to understand math
Motivations: a need to get higher grades
Pain Points: the tutor can teach math in a way that is easy and can be on the same pace as the student wants/needs
5. Competitor Analysis:
Competitor Name: N/A
Competitor's Target Audience: N/A
6. Target Audience Persona:
Persona Name: educationally struggling teenagers
Age: 13-18
Gender: Both
Occupation: High-School student
Interests: any, more specifically if possible, Rick and Morty
Lifestyle: Decent hardworker for school, particularly for Math
Values and Attitudes: hard-working at studying
Needs and Motivations: A clear way to understand Math
Pain Points: They don't understand Math at school easily
7. Aligning Advertisement with Target Audience:
Message: Anyone can understand Math if you try hard enough... or have the right tutor
Visuals: Someone like Rick Sanchez who is shown to be this very smart and resourceful man in a lab suit (and lab suits could be connotations for smart people) making them ditch their work for cool adventures, which adds a sense of irony, yet also relates to most teenagers as most teens deep down want to do that.
Tone: It can start off as these two students, a guy and a girl, having a hard yet boring class, and it just has these sleazy and uninteresting vibe to it, and we can show this with the facial expressions of them being really exhausted and stuff, only for the boring vibe to be turned up as Rick Sanchez appears from a portal and solves the equation for them, explaining it very quickly yet thoroughly, and afterwards they invite them to jump into the portal with them as it ends with them going through different places in the multiverse, as it ends on a higher note than what happened at first, Rick appearing turns the boring class vibe into an exciting vibe... Oh and yeah I wan the students' actual math teacher to be at the door, dumbfounded as to what just happened.
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